Thank you for the opportunity to speak with you about the sale of your home. I am confident you will feel that the programs I outline for you will provide you with the greatest possibility of selling your home for the highest price in the shortest period of time with the least amount of hassles.
I have enclosed a number of useful documents about the home-selling process and the benefits I can offer you. I look forward to speaking with you, getting your home sold, and helping you, your friends, and your family with all of your real estate goals.
Sincerely,
Jeff Payne
Jeff Payne, Broker Associate
The Payne Group
Keller Williams Success Realty
2110 West 23rd St
Panama City, FL 32405
850-890-0132
jeff.payne@kw.com
www.knowpayneknowgain.com
Pre-Listing Packet
My 10+ Customer Service Commitment
As the REALTOR® you have chosen to exclusively represent you in the
purchase of your new home, I promise that I will:
1. Provide you with 10+ Customer Service during the entire selling process, including taking the time to understand your wants, needs and expectations, returning your calls and emails the same day, and being honest with you at all times.
2. Help you obtain the highest possible price for your house in the shortest amount of time.
3. Advise you on pricing and assist you with staging your home.
4. Implement the 10 Point Marketing Plan to market your house through as many channels as possible.
5. Coordinate the home showing process.
6. Present all offers in person and advise you on the terms and contingencies.
7. Negotiate offers on your behalf.
8. Schedule and coordinate completion of contingencies and inspections.
9. Monitor the buyer’s loan process.
10. Coordinate and supervise the preparation of all closing documents and guide you through the closing process.
Testimonials from past clients who have used the Payne Group to sell their home …
“Was very satisfied with the transaction by the way it was professionally handled.”
-Larry Smith
“Jeff Payne and all the people at Keller Williams done an excellent job of listing & marketing my home. I received a good price and it was sold fast. I was so pleased I listed another home with them and am currently working with Jeff to purchase a lot to build a new home.”
-John Watson
“Again, Jeff, I can not say enough about the way you took care of things, and stayed on top of things. Consulting and explaining and returning my phone calls. I would use you again Jeff.”
-Richard Hoover
“We really enjoyed Jeff and Keller Williams the company should be thankful they have Jeff on board. He was very informative.”
-James and Melinda Turner
“My husband and I lived in the Cherokee Heights neighborhood and had received a mailing from a realtor who lived in the neighborhood, Jeff Payne. I worked for a local title company and stopped by Jeff’s office to introduce myself and let him know that I lived in the same neighborhood as he did. Thus began both my professional and my husband and I’s personal relationship with the Payne’s.
As a Title Agent/Escrow Officer I have only the highest of praise for Jeff. I had dealt with a number of Bay County Realtors and I can say that Jeff is tops in integrity and honesty. Jeff always knew exactly what was happening with each of his transactions. Whenever I needed information on each of his transactions he had it to me within 24 hours. These factors ensured that his clients’ transactions always went smoothly. Every one of his clients that I had the privilege of working with all had the highest of praise for Jeff.
When we found out my husband was being transferred across the country and we would have to sell our home there was no doubt as to whom we would call to be our Real Estate professional. Within 24 hours of having our home listed we had a showing. Jeff knew our situation, when we had to have our home sold by and he made sure it happened.
Jeff took the time to find the perfect agent for us here in Idaho. He made sure he found the agent who would do right by us and find us the home we were looking for. We couldn’t have been happier with the agent he helped us find. I can tell you, though, Jeff didn’t do all of these things because he knows us, Jeff goes above and beyond for all of his clients. I have witnessed it firsthand.
If you are looking for an agent who will treat you with respect, be honest with you, and help you through each step of the way, look no further than Jeff Payne and The Payne Group. You can do no better than Jeff, Melonie and The Payne Group.”
-Kristin Carpenter
“The virtual tour was a great selling point. You made the whole process seamless to us, wish there were more hands on realtors like you. You made us feel like we were your only customers which I know was definitely not the fact. You made us feel special!”
-Annette & Donnie Henderson
“I am proud to call Jeff and Melonie Payne, and the Payne Group, a partner in my business. I am a mortgage lender and have been fortunate enough to work with Jeff and his team on a number of transactions. Jeff makes it his priority to know all aspects of the process and works diligently at making sure everyone stays informed, is dealt with honestly and openly and takes a real interest in doing what is best for the customer. You will be well taken care of with the Payne Group on your side!”
-Jeanne Royer, Trustmark Bank, Panama City, FL
Pre-Listing Packet
So Many Decisions
There is so much to think about when selling your home:
o Is it a buyers’ market or a sellers’ market?
o How can I price my home so that it sells quickly?
o What marketing strategies are effective and will sell my home quickly?
o What’s this thing called “curb appeal?”
o What should I do to have my home in top-selling condition?
o How much should I fix? How much should I leave as-is?
o How much of a hassle is involved in showing my home?
o Should I try to sell my home all by myself? Or should I use an agent?
o What about all the paperwork and legalities?
o What about my next home? Should I buy or rent?
o And more!
I Can Help!
I am more than happy to answer any of your questions. Please put a check þ next to any of the above that you want to discuss.
Pre-Listing Packet
Benefits of Using an Agent
Time is Money
How much is your time worth? $___________ per hour. If you don’t use a real estate professional, expect to spend at least 100 hours selling your home – assuming there are no problems! Considering your work, family, and personal commitments, is that the best use of your time?
Selling (and buying) a home is a big deal. Most people don’t sell more than two homes in their lifetime, so it’s not something they develop expertise in. There are ever-changing laws, ethical practices and practical considerations that you don’t want to learn on your own through trial and error or relying on a book or information off the Internet. It’s just not worth the risk.
I Can Help!
My goal is to give you a 10+ experience!
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What Benefits I provide to you:
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Because…
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1. Consult with you on how to get your home in top-selling condition.
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2. Give you up-to-date information on what’s happening in the marketplace.
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Having up-to-date market information helps us strategize.
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3. Provide you with information on competing properties; e.g. list price versus actual SOLD price, financing terms, condition and more.
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The fair market value of your home is determined by what competing properties are selling for right now.
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4. Market your home to other real estate agents and the public using research-based marketing strategies.
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There is a misconception that advertising sells real estate. Research conducted by the National Association of REALTORSÒ shows that 41% of homebuyers first learned about the home they purchased from an agent; only 7% from a newspaper ad.
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5. Help you objectively evaluate and negotiate every buyer’s offer without compromising your position.
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An offer is just the beginning of a process of appraisals, inspections and financing – a lot of possible pitfalls. I can help you write a legally binding win-win contract that is more likely to make it through the process.
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6. Help you close on the sale of your home.
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The paperwork alone is overwhelming and it is not unusual for questions or unexpected problems to occur during closing (settlement).
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Pre-Listing Packet
Seven Real Estate Truths
1. Having an agent represent you has its advantages:
Professional representation… I am your personal representative and I’m required by law to represent your best interests to the best of my ability.
Personal specialist… it’s similar to hiring an accountant to help you file income taxes or a mechanic to fix your car. If you had the time to master those specialties, you would be doing your own taxes and fixing your car. But who has that sort of time? Besides, most people will sell only two homes in their lifetime – two real estate transactions in a lifetime will not turn anyone into a real estate specialist.
Objectivity… my job is to point out all the pros and cons for all the decisions you will be making throughout the home-selling process. I will even tell you things you may not want to hear because as your agent, I want you to make informed decisions, not emotionally-based decisions.
Convenience… these days, it’s nearly impossible to sell a home all by yourself without it turning into a part-time job.
2. Not all real estate professionals are REALTORSâ. Only licensed real estate agents who are members of the National Association of REALTORSâ can call themselves REALTORSâ. REALTORSâ are committed to treat all parties honestly – they subscribe to a strict code of conduct and are required to maintain a high level of real estate standards. It is to your advantage to work with a REALTORâ because of the training and standards this professional designation requires.
3. The price of your home should be based on the price of sold properties in your area rather than the list price of properties now on the market – this is how we establish your home’s fair market value.
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If it’s priced OVER its fair market value it will…
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n Not attract as many buyers because they’ll think it’s out of their price range.
n Take longer to sell.
n Make competing properties look good.
n Become “shopworn.”
n Be overpriced in everyone’s minds (agents and buyers) and they tend not to forget.
n Cause you to lose valuable time and miss out on buying your dream home.
n Cause advertising dollars and marketing efforts to be wasted.
n Cause negotiations to stall.
n Cause appraisal problems.
n End up selling below market value in order to make up for all of the above.
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4. Research conducted by the National Association of REALTORSâ shows that more buyers purchase their properties at fair market value – not above it. The percentage of buyers increases even more when the price drops below fair market value.
5.
What It Costs to Build Today
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What You Spent on Remodeling
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What You Spent on Repairs
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What You Spent on New Carpet
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What You Spent on Upgrades
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The fair market value of your home is determined by the market – that is, what today’s buyers are willing to pay. Buyers are comparing your home to other homes now on the market. They don’t care about:
6. Your home generates the most interest in the real estate community and among potential buyers during the first 30 days it is on the market. If it is not properly priced during this time, we miss out on this peak level of interest:
7. Ads are not very effective for selling real estate. Data compiled in 2003 by the National Association of REALTORSâ showed that buyers first learned about the home they purchased from:
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Real estate agent
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41%
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Builder
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7%
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Yard sign
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16%
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Knew the seller
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4%
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Internet
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11%
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Home book or magazine
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1%
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Newspaper ad
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7%
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Other
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6%
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Friend, relative, or neighbor
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7%
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Pre-Listing Packet
Ten Steps to Selling Your Home
1. Define your goals, wants, needs and expectations. A good place to begin is by exploring your short and long term goals in life and how selling your home fits in. I will walk through a process I use to thoroughly understand my client’s goals, wants and needs to ensure that your expectations are met.
2. Determine the best price for what’s going on in the market right now. We assess the current state of the market and what comparable homes are actually selling for by reviewing a Comparative Market Analysis (CMA) on your home. That way, we can objectively determine its fair market value and price it right.
3. Prepare your property so that it is in top-selling condition. Most of us don’t keep our homes in top-selling condition. I will work with you to help you see things from a buyer’s point of view. I will consult with you on what to repair, replace or remove so that your home makes a GREAT first impression.
