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The Payne Group
Keller Williams Success Realty
309 Richard Jackson Blvd, Suite 200
Panama City FL 32407
MOBILE: (850) 890-0132
Fax: 888-753-0010

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Pricing a home to sell in today's market

PRICE, PRICE, PRICE

The old adage of Location, Location, Location still holds true but PRICE is KING!!!!!   Price can overcome location, location can not overcome price.  Price can overcome condition, condition can not overcome price.  Pricing your home to sell is the most important issue with selling a home in a buyer's market.   Supply vs Demand says that as inventory grows, prices must fall.  Buyers have more choices and the choices that they will make will depend on the price.  Buyers will rarely offer full asking price on an "overpriced" home.  Properly priced homes will often recieve multiple offers.

To price a home properly, sellers need to see recent sales similar to their home and sellers need to know what the competition looks like.   A sellable home needs to be priced in the bottom 1/3 of the competition, preferably the lowest price.  To enhance the sellability, the home needs to be in the top 1/3 in condition.  BOTTOM 1/3 PRICE, TOP 1/3 CONDITION.

To find out how to sell your home in today's market, go to www.panamacityhomevalues.com or visit www.knowpayneknowgain.com

Getting your Panama City home in top selling condition by The Payne Group

 

Getting Your Home in Top Selling Condition

 

Curb Appeal

¨       Drive up to your home and look at it from afar. Look at it through the eyes of buyers.

¨       Check the shingles – repair or replace damaged shingles.

¨       Clean and repair the gutters.

¨       Clean and repair the HVAC units.

¨       Repair broken windows and shutters.  Replace torn screens.  Make sure frames and seams have solid caulking.

¨       Repair or replace door knobs, doorbell and light fixtures if necessary.

¨       Remove all toys, equipment and litter.

¨       Remove cobwebs and nests.

¨       Remove mildew, moss and stains from the side of your home – use bleach.  Remove stains from the walkways and driveway – use concrete cleanser and/or kitty litter.

¨       Repair and clean patio furniture and deck area.  Remove anything that can’t be repaired.

¨       Make sure the spa and pool sparkle.

¨       Go around and touch up the exterior of your home with putty and paint.

¨       Clean or paint the front door and mailbox.

¨       Hose off the exterior of your home, especially around entrances.  Use siding cleanser.

¨       Wash the windows.

¨       Wash your garbage can and put it in a place where it’s not the first thing potential buyers see when they drive up.

¨       Stack the woodpile neatly.

¨       Mow the lawn.

¨       Trim the trees and shrubs.

¨       Weed the gardens.

¨       Add colorful plants or foliage to fill in bare spots.

¨       Edge the gardens and walkways.

¨       Sweep the walkways and driveway.

¨       Replace doormats that are worn and torn.

¨       Shine brass hardware on the doors and light fixtures.  Polish stained wood doors and trim.

¨       Drive up to your home again and look at it from the eyes of a potential buyer.  Walk into your home as a potential buyer.  Determine what kind of impression the walkways and entrances now make.

Overall Interior

¨       Walk through your home.  Store, give away, throw, or donate anything that you won’t need until after the move; e.g. furniture, knick-knacks, clothing, toys, equipment, appliances, worn rugs, papers, books, cosmetics, jewelry, games, CDs, etc.

¨       Walk through your home again, this time with some tools.  Fix loose door knobs, cracked molding, leaky faucets.  Remove cob webs.

¨       Replace worn or broken door knobs, cabinet fixtures, light fixtures, light switches, outlet plates, faucets and vent covers.

¨       Clean the fireplace.

¨       Clean the vents.

¨       Clean and organize your closets.  Add extra space by storing or giving away items.

¨       Add a fresh coat of paint in light, neutral colors.

¨       Shampoo the carpet.  Replace if necessary.  Clean and wax the floors.

¨       Vacuum the window blinds, shades and drapes.  Wash or dry clean curtains.  Wash all the windows, frames and sills.

¨       Add dishes of potpourri.

¨       Remove all valuables, such as jewelry, artwork, knick-knacks, medications, cash, coin collections and so on.

¨       Open all the window shades to create a spacious and bright look.

¨       Put pet supplies and dishes in a place where they are not the first thing potential buyers see or smell when they walk into a room.

Living Room and Family Room

¨       Make these rooms spacious and inviting.

¨       Discard or repair chipped furniture.  Replace worn rugs and pillows.

¨       Remove magazines, games, toys and so on.

¨       Make sure the entertainment center sparkles.

¨       Vacuum upholstery, drapes, pillows, etc.

Dining Room

¨       Clean out your china cabinet.  Polish any visible silver.

¨       Put a lovely centerpiece on the table – treat yourself to fresh flowers.  Set the table for a formal dinner to help potential buyers imagine entertaining there.

 

Bedrooms

¨       Arrange furniture to create a spacious look.

¨       Remove games, toys, magazines, cosmetics, jewelry – especially on the nightstands.

¨       Replace bedspreads, quilts and pillow shams if they are worn or faded.

Bathrooms

¨       Remove rust and mildew stains.

¨       Wash or replace shower curtains.

¨       Make sure everything sparkles – including grout.

¨       Replace worn rugs and towels.

Kitchen

¨       Make sure all appliances work.

¨       Throw or eat the foods that you’ve been storing for so long.

¨       Clean the inside of the refrigerator, stove and cabinets.  Make sure everything is organized to create a spacious look.

¨       If your stove has electric burners, purchase new drip pans for each burner.  Wash removable knobs in your dishwasher.

¨       Polish the cabinets with furniture oil.

¨       Make sure appliances, countertops and the sink sparkle.  Install new faucets if necessary.

Attic, Basement and Garage

¨       Get rid of unnecessary items.  Store or pack items you won’t need until after the move.

¨       Organize everything to create more floor space and make inspections easy.  Put things on shelves or in matching boxes.

¨       Provide bright lighting.

¨       Clean all equipment and vents.  Replace filters.  Fix any insulation that might be showing.

¨       Take care of stale or musty odors.  Open the windows, dust and wash the walls and floors, purchase room deodorizers.

When It’s Time to Show

¨       Make sure your property folder is out in the open.  It should contain utility bills, an MLS profile, your Seller’s Disclosure, extra property flyers and extra business cards.

¨       Do a quick clean and vacuum.  Air out your house.  Dispose all trash.

¨       Put pets outside if it’s safe to do so.

¨       Turn on a radio with peaceful music.

 

ATTENTION PANAMA CITY FLORIDA HOME SELLERS

Thinking about selling your home.  Ready to move up or downsize.  The Payne Group at Keller Williams Success Realty has just the plan for you.   Our listing specialist have just the plan to sell your home quickly and for top dollar.  Our buyer specialists have a thorough understanding of the market and will find EXACTLY what you are looking for with no hassle, no problems.   Our in house lender www.nofearmortgage.com  will assist in a seemless sale and purchase.

Call us today to find out more or go to www.panamacityhomevalues to find your homes value.

Buyers, start your home search at www.panamacityhomeshopping.com

The Payne Group
Keller Williams Success Realty
309 Richard Jackson Blvd, Suite 200
Panama City FL 32407
© 2003 – 2010 Real Pro Systems, LLC
Last modified 9/7/2010